Launching a new specialty therapy is a pivotal moment for any biopharma company. For the better part of two decades, “first-time launchers” have taken over an increasing share of all drug launches.

For patients, it represents the hope of innovative treatments to address areas of unmet needs. For manufacturers, it’s the culmination of years of clinical development and investment—but crossing the regulatory finish line is just the beginning.

The commercial launch phase demands strategic coordination across Market Access, Patient Services, Brand, Sales, and Commercial Operations teams. Without the right systems in place, visibility is limited, teams operate in silos, and critical feedback loops or milestones may be missed.

This article outlines some of the most common solutions for life sciences and highlights the risks a fragmented infrastructure presents to launch success. We’ll also explore how purpose-built platforms like Courier Health provide the visibility, control, and compliant coordination needed to drive high-touch patient journeys from Day 1.

What Are Launch Solutions in the Life Sciences Industry?

"Launch solutions" refer to the technology, services, and partnerships that enable biopharma companies to operationalize commercial readiness and patient support once a therapy receives FDA approval. These solutions are core to how life sciences organizations ensure successful commercialization.

These solutions typically include:

• Patient Services (onboarding, case management, education)
• Field Access and Reimbursement support (e.g., prior authorizations, payer coordination)
• CRM and data systems (tracking the end-to-end patient journey)
• Analytics (to assess performance and identify bottlenecks)

When implemented thoughtfully and strategically, the right life sciences solution can streamline processes, accelerate access, and improve patient outcomes, especially in the critical first 6-12 months post-launch.

Common Launch Solution Categories and Where They Fall Short

Biopharma launches involve a mix of vendors, systems, and service providers, each designed to solve a part of the launch puzzle. But when these components aren’t integrated, patient journeys break down. 

Here’s what’s typically used—and why it often isn’t enough:

• Specialty pharmacies and distribution partners:
  
  • Focused on drug dispensing and logistics
  • Minimal visibility into patient support needs or adherence challenges
  • Often disconnected from broader supply chain coordination strategies
• Field Reimbursement Managers (FRMs):
  
  • Support access and reimbursement at the provider or account level
  • Still rely heavily on spreadsheets or disconnected CRMs
  • Lack of real-time insight into patient status or payer outcomes that hinders strategic engagement
• Generic or custom-built CRMs:
  
  • Designed for sales, not patient journeys
  • Require costly customization to support launch workflows and power the biopharma patient experience
  • Fragment internal collaboration across Patient Services, Access, and Analytics
• Patient support services:
  
  • Provide critical education, training, and other support resources
  • Delivered via third-party hubs—or increasingly, internal teams
  • Depending on the program set-up, data may be  siloed from other systems or lack dynamic visibility into who needs support and when

Without a purpose-built, centralized solution, these teams and systems may create friction that disrupts the entire value chain, delaying time to therapy, overwhelming staff, and jeopardizing patient success.

Critical Pre-Launch Steps Biopharma Teams Must Get Right

High-performing launches start months—or years—in advance of approval. 

To prepare:

• Define your access strategy and distribution model early—ideally during clinical trials
• Establish your Patient Services framework, including education and support programs, with guidance from patient populations and  life sciences experts
• Hire Market Access and Patient Services leadership to shape the patient experience
• Map your ideal patient journey and build digital-first wraparound services and resources 
• Ensure teams have the right systems infrastructure, capable of adapting and optimizing in real-time

Digital transformation, including the integration of digital health solutions, isn’t a post-launch luxury—it’s a pre-launch necessity. Implementing digital solutions that enhance operational efficiency and enable internal teams with the information and tools they need to be efficient and effective is essential for success in today’s life sciences sector.

The Cost of a Fragmented Launch Stack

When Patient Services, FRMs, and Commercial teams operate out of disconnected tools:

• There’s no shared view of the patient journey
• Teams are working off inconsistent or incomplete information
• There’s no way to track performance in real-time
• Organizations struggle to identify bottlenecks and understand how patients and providers are moving towards their next milestone

This fragmentation increases operational burden and introduces unnecessary risk, particularly for first-time launchers, that patients and providers see and feel.

As McKinsey notes, success isn’t just about strategy but execution, and execution breaks down without connected systems.

What Best-in-Class Launch Infrastructure Looks Like

Modern biopharma teams need more than tools—they need an internal launch engine. 

That means an integrated platform for:

• Unified patient, provider, and clinical data
• Real-time patient journey visibility based on real-world data
• Embedded communications and dynamic, automated workflows 
• Dashboards that drive decisions and course correction

This kind of infrastructure empowers teams to act on real-world insights, streamline business processes, and optimize launch execution—all while centering on what matters most: improving patient lives and outcomes.

How Courier Health Powers High-Performing Launches

Courier Health is the only PatientCRM purpose-built for biopharma commercial teams. The platform functions as an internal command center across Field Access, Patient Services, and Commercial Operations teams to power the end-to-end patient journey. 

Here’s how we stand apart:

• Internal command center: A centralized CRM for cross-functional teams to gain patient journey visibility, compliantly coordinate next steps, collaborate with internal and external teams, and track interventions in alignment with regulatory demands.
• Automated, personalized workflows: Dynamic SOPs tailored to each therapy and patient journey automate repetitive tasks and surface steps that require manual intervention. All this helps keep commercial teams focused on the highest priorities, while maintaining regulatory compliance.
• Performance dashboards: Real-time insights spot issues before they escalate, reduce delays, and help improve program performance.
• Built for biopharma: Courier Health isn’t repurposed sales software. It’s built from the ground up for Patient Services, Access, and Field Reimbursement teams supporting specialty therapies and complex, non-linear patient journeys.

From Insight to Action: Launching With Confidence

Getting your therapy approved is just the beginning. Success comes from building the right internal teams to selecting the right infrastructure and iterating on SOPs to support patient access, adherence, and overall success.

Courier Health enables unprecedented visibility and control across the end-to-end patient journey, which is why it’s the fastest-growing solution amongst experienced pharma leaders who understand how to drive innovation.

Ready to upgrade your patient experience? 

Contact us to understand how our purpose-built Patient CRM can support your next launch.